women in business

Gaye Moore’s Business Headshot

So Gaye needed some images for her www.fookfifty.com website (#Fookfifty) and like any business headshot firstly you’ve got to find out what is the message you want to get across in your images. For Gaye it was professional, approachable and classical. We chatted about wardrobe to make sure we get the right look (block colours, no patterns).

Our makeup artists Alison of Wedding Heaven did a wonderful job on Gaye’s makeup, choosing products that are suitable for a more mature skin type. Here is the prescription she created for Gaye:

Makeup Prescription recommended by Alison

  • Vichy Dermalend Concealer
  • Dior Air Flash foundation 300
  • Mac Prep and Prime
  • Mac sheer lipstick, colour On Hold.

Your top Tips:

  1. Apply your concealer before your foundation for colour correction
  2. Only apply Dior Air Flash foundation up to top of cheekbone sprayed on to a stippling brush and gently applied.
  3. Apply under eye concealer colour 90 from Inglot under your eye.
  4. Use pink blush colour Dainty from Mac to add colour to your face.
  5. Finally use Mac Prep and Prime setting powder for ultimate finish.

We spent an hour capturing a number of images that are engaging and empowering, perfectly suitable for websites, social media and even printing. I adore the section below which was Gaye’s choice, a great selection that will last a few years.

  

Check out the gallery for more heashots here http://evabirdthistle.com/galleries/headshots/ 

Creating Your Personal Brand

A New Year is all about redefining you, not reinventing. Are you looking for a promotion, a new job or to market your business to a wider audience? If so you need to think about the image you put forward. Think of yourself as a brand, how do people feel when they hear your name? Do they know who you are and what you do?

Follow these steps to help you build your personal brand:

What do you stand for?

Are you funny, trustworthy, creative, an expert in your field? What are your passions? What makes you you? What ever you stand for you need to define it and communicate it. Make a list of “key words” that describes you, what you are about and then use these to help you be more strategic in your communication.

Your Domain

Using your own name is important to build your personal brand, therefore branding your business with your name is recommended. Try and secure your domain name for your website or even a blog and make sure you use it across all social media platforms.

Your Personal Style

Create a style that makes you stand out from the crowd or create a signature look that communicates your “key words”, e.g. are you a creative designer  or a confident business woman. Make sure you wear your signature look at meetings and in your business profile. If you are unsure where to start, I would recommend finding a wardrobe consultant that specialises in working with executives. Check out Gaye Moore on Twitter 

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Personal Brand Kit

Your personal brand toolkit consists of many elements, make sure they represent you & communicate your personal brand key words effectively.

  • business cards
  • websites/blogs
  • social media profiles
  • professional headshots
  • email addresses

Communicate your Personal Brand

Now you have created a personal brand it’s time to communicate it to your audience. Be active online, create original content,  join a network group, speak at public events and ask for introductions.

Best of luck with redefining your brand in 2016, if you need any help please feel free to contact me 🙂

Eva

#personalbrand2016