29
2015A New Year is all about redefining you, not reinventing. Are you looking for a promotion, a new job or to market your business to a wider audience? If so you need to think about the image you put forward. Think of yourself as a brand, how do people feel when they hear your name? Do they know who you are and what you do?
Follow these steps to help you build your personal brand:
What do you stand for?
Are you funny, trustworthy, creative, an expert in your field? What are your passions? What makes you you? What ever you stand for you need to define it and communicate it. Make a list of “key words” that describes you, what you are about and then use these to help you be more strategic in your communication.
Your Domain
Using your own name is important to build your personal brand, therefore branding your business with your name is recommended. Try and secure your domain name for your website or even a blog and make sure you use it across all social media platforms.
Your Personal Style
Create a style that makes you stand out from the crowd or create a signature look that communicates your “key words”, e.g. are you a creative designer or a confident business woman. Make sure you wear your signature look at meetings and in your business profile. If you are unsure where to start, I would recommend finding a wardrobe consultant that specialises in working with executives. Check out Gaye Moore on Twitter
Personal Brand Kit
Your personal brand toolkit consists of many elements, make sure they represent you & communicate your personal brand key words effectively.
- business cards
- websites/blogs
- social media profiles
- professional headshots
- email addresses
Communicate your Personal Brand
Now you have created a personal brand it’s time to communicate it to your audience. Be active online, create original content, join a network group, speak at public events and ask for introductions.
Best of luck with redefining your brand in 2016, if you need any help please feel free to contact me 🙂
Eva
#personalbrand2016
